Social Media Strategy

A social media presence has become essential for businesses to attract new customers but also communicate with existing ones. Many businesses, post on social media without a clear strategy in hope of achieving some sort of results and end up being disappointed when nothing happens.

Have you found yourself in a similar situation?

A clear social media marketing strategy will help you grow your followers at a steady pace. It will improve your customer service and help you understand your customer better. Furthermore, it will give you and your team a clear vision of what needs to be done, in order to achieve your business objectives.

• Set social media goals and objectives.

Before creating the entire strategy, we need to set achievable goals and objectives for you and your team. Objectives are a necessary step in order to measure your success on a daily/weekly basis. It gives you the opportunity to quickly adjust your campaign when things are not going according to plan.

• Conduct a social media audit.

In this audit, we will assess each one of your social media accounts, determine what can and should be optimised. Understand who follow you on these social media platforms. Identify which networks your target market is using and analyse your direct competition social media presence.

• Improve or create social media accounts.

We will choose the social media networks best suited for your goals and either optimise your profile descriptions for SEO purposes or create new accounts if necessary.

We will also create a mission statement for each network you will be on. A mission statement is a one sentence summary to help you stay focus on a specific goal. It will help you differentiate what is important and what isn’t when creating your content.

• Create a content plan.

Having a great content to share on social media will go a long way to attract people interested in your products/services. We will determine which is the best content type to use for each network? How often you should post? How to create content for each target market you have? Who will be creating the content? How to promote your content?

• Create an editorial calendar.

We will create an editorial calendar for you and your team to use. This calendar is a tool in which you will be able to see all the social media messages scheduled for the coming month. It will contain the date and time of each scheduled messages as well as  the messages themselves.

• Evaluate and track your progress

This final step is crucial to understand how well you are doing. Each social media platform has its own set of analytics. We will teach you how to read and understand the data, so you can adjust the strategy and the content as you go along.

We run everything by you first, so you know what to expect. We mutually agree on a strategy and you approve all the content produced before it is scheduled, so they are no surprises.

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