Facebook Business Manager is a one-stop shop to help you organize all your Facebook assets, to manage all your advertising campaigns and to facilitate collaboration between team members & in-between businesses.

Facebook Business Manager is a free tool developed by Facebook to allow businesses and agencies to work together in one place. It allows businesses to securely grant access to pages, ad accounts and other assets like product catalogue without sharing login information. Everything is permission-based; therefore no one needs to be Facebook friends (unless you want to) in order to use this tool.

Facebook Business Manager is essentially a big dashboard to help companies organize their Facebook Pages and advertising accounts without any of those to be tied to someone’s personal Facebook account. You can share any of your Facebook asset with multiple people or teams while keeping your company’s billing details private.

Besides helping businesses shares their assets with each other, the Facebook Business Manager has a very wide range of powerful tools which will cover in this article.

The Facebook Business Manager is divided into 5 different tools categories:

• Plan
• Create & Manage
• Measure & Report
• Assets
• Settings

 Let’s dive in to understand what tools each of this category offers.

Audience Insights: Learn more about the people who matter to your business

This tool is designed to help you learn more about your target audience. Audience Insights let gather anonymous information such as:

• Demographics — Age and gender, lifestyle, education, relationship status, job role and household size
• Page likes — The top Pages people like in different categories, like women’s apparel or sports
• Location and language — Where do people live, and what languages do they speak
• Facebook usage — How frequently are people in your target audience logging onto Facebook and what device(s) they are using when they log on
• Purchases activity — Past purchase behavior (i.e. heavy buyers of women’s apparel) and purchase methods (i.e., in-store, online)

You can view this information by:

• People on Facebook (the general Facebook audience)
• People connected to your Page or event
• People in Custom Audiences you’ve already created (an audience made up of your current customers)

You can save as many audiences as you would like; each saved audience will be available for you to use when you run your next ads.

Creative Hub: A new way to create mockups for ads, share them with anyone and experience your work as it’s live.

The Creative Hub is the place where you design your ads from beginning to end. You can manage all your different ad projects here and easily collaborate with other people on the same ad mockup.

The Creative Hub also includes the image text check tool. This tool gives you an image text rating from high to low. If the proportion of your text to image is too high, Facebook will restrict your ad’s reach. In this case, you have a chance to rework on your image in order to reach the best rating.

You can also navigate and view all the different ad format in “View formats”. This section provides you with all the recommended specifications for each ad format, size, dimension, video length, etc…

Finally, the last section is the Creative Hub is called” Get Inspired”. This section is a giant library of ads made on Facebook to present the versatility of each ad format.

The Creative Hub is your ad preparation place. You can save your work along the way, preview your ad on your mobile or your desktop before you import it to your ads manager.

Business Manager: Get an overview of advertising activity and key results across all of your ad accounts and Pages.

In other words, this is the main dashboard presenting key information about all the pages you manage and key information from all your different ad account you manage.

Ads Manager: Create ads and analyse your performance with integrated reporting.

In the Ads Manager, you can create, edit, manage your ads and see how well they perform, all in one place. You can view the performance of your ads by Ad Campaigns, Ad Sets, and Ads.

Page Posts: Create different kinds of posts to promote your page.

As you probably guessed it, this is the place where you can create new posts, view your published posts and schedule your future posts.

App Dashboard: Create and manage settings for your Facebook apps.

This tool is for Facebook developers. It’s the place where they can create and manage apps integrating Facebook.

App Ads Helper: Troubleshoot and fix any problems with your app ads.

This tool is also for Facebook developers. This is where they see app analytics such as app install and where they verify their app is properly installed.

Automated Rules: Take actions on your ads while you’re away.

Automate your Facebook ads by creating a set of rules. When your ad meets your conditions, it will automatically do the action you set.

Ads Reporting: Create and export reports in Ads managers to see your most important ad metrics and learn how you are reaching your business goals

The Ads reporting tool lets you customize your ad report as you please. It’s fast, easy and an efficient way to organize and create recurring Facebook report before your export it.

Test and Learn: Create tests to learn what works best for your advertising.

This tool lets you create tests and analyze the results.

This interface walks you through the entire process by asking you questions you want to be answered and providing you with a template to fill out. It then measures the success of your ads and gives you advice on how to improve your overall advertising strategy.

Analytics: Learn how people engage with your business across devices, platforms, and website.

Facebook Analytics rivals Google Analytics and is very similar. For the first time, you can group Facebook pages, pixels and apps to gain a better understanding of your user interactions over time. Whereas the Ads Manager only reports your ad results. While this tool is very powerful, it can be challenging to set up.

Event Manager: Connect, view, manage and troubleshoot data from your website or app or from offline interactions.

The Event Manager is the place where you can view and manage your Facebook Pixel, your Offline Events, you App Events and your Partner Integrations. Let’s explore what are each one of them.

• Pixel: Add a Facebook Pixel to your website to track ad conversions, improve audience targeting and maximise your return on advertising.

The Facebook Pixel is a piece of code you place on your website to track your website visitors interactions after they have clicked on one of your ads. Creating and installing your Facebook Pixel is simple, just follow our step by step guide.

• Offline Events: Optimise, track and measure your ads using your offline events directly.

Would you like to know how many people came to your store and purchased something after they have seen your Facebook ads? This is exactly what Offline events is. It measures how your Facebook ads are driving real-world customers to your stores.

• App Events: Measure app activity, optimise for conversion and create custom audiences.

App Events help you understand the action people are taking while using your app.

• Custom Conversions: Optimise for and track custom actions on your website, without adding to your Facebook Pixel code.

The Facebook Pixel has its own standard event you can choose from, such as Add to Cart. Custom Conversion lets you create your own event in case you want to track something different that doesn’t exist in the standard event list.

• Partner Integrations: Connect the Partner account to your business uses for customers purchases, interactions, and management.

You can install the Facebook Pixel yourself and edit your website code but usually, this task requires a web developer, unless you know how to do it yourself. In the Partners integrations, you can view any of the 3rd party you used to install you Pixel. Google Tag Manager is one of them. You can learn how to install your Pixel with Google Tag Manager in this article.

Audiences: Manage and create custom audiences, lookalike audiences, and saved audiences

Audiences is a very powerful tool and work in combination with the Pixel. You can either upload your own customer list and target them in your ads but you can also segment your website traffic based on their interactions on your website. Audiences are the secret sauce of good advertisers.

Images: Manage and upload images for your ads and Pages.

This tool regroups all the images you have uploaded on Facebook for both of your posts or ads.

Catalogues: Upload and manage your inventory.

Upload your inventory products here and promote all your items across Facebook.

Business Locations: Manage and create a location for your business.

If your business has multiple locations and you would like to add new local Pages, this is the place to do so. Manage all your locations from one central spot.

Block Lists: Stop your ads appearing in specific places when you advertise on Facebook or Audience Network. Create, apply and replace block lists.

Videos: Manage and upload videos for your ads and Pages.

This tool regroups all the videos you have uploaded on Facebook for both of your posts or ads.

Settings: Edit your business information and set up your ad account notifications.

Business Settings: Manage your ad accounts, Pages and the people who work on them and update payment and business information.

Settings are the place where you can add new admins to your Facebook Page but more importantly where you assign certain people to your ad account and/or other assets like your catalogue.

Billing: See how, when and why you’ve been billed.

Add your preferred payment method in this section and see all your invoices.

Facebook Business Manager is a management system for your ad accounts, Facebook pages, and advertising activities. It also is a central location to easily assign ad permission as well as page admin to your team members.

This very powerful advertising tool facilitates collaboration between team members of the same company as well as collaboration between businesses. It solves a lot of concerns with users access and permissions by having everything located in one central place for the company admin to manage.

The Facebook Business Manager is filled with advertising tools to help you improve your advertising efforts. Take a moment to look at it by creating an account.

Do you run a business and have a limited presence on social media? Do you need help setting up your social media accounts? Or help creating content and managing your online presence? We can help you. Contact us today