What is Instagram Checkout?

Instagram has officially launched “Instagram Checkout”. A new in-app option to facilitate shopping on the platform. That’s right, you can now buy your favorite products directly on Instagram.

It’s a big deal. 😲

For the moment, the “Instagram Checkout” option is only available for a few US companies approved in the closed beta. Obviously, Instagram is still working out the finer details within their platforms before making this new option available to every online commerce.

As you can see from the video, “Instagram Shopping Tags” are evolving. When you click on the tag, it opens up the product page and offers you a chance to directly “Checkout” in Instagram without you ever leaving the app.

In order to facilitate all transactions, Instagram will safely save your payment information after your first purchase. Making your next purchase on Instagram as easy as one click. Users will also be able to track their purchase in the new “Order Tab” located in their profile.

On the other hand, merchants will only be able to see the necessary information to complete an order such as contact info and address. Users’ payment information will not be visible to the merchants. As you can imagine this new service will come at a price for the merchant. Instagram will charge a fee for each transaction that happens on their platform.

To recap:

Instagram Checkout is a big deal for e-commerce businesses. It opens the door to new marketing strategies and a possible new revenue stream on Instagram. It’s quite exciting to know what’s coming soon to one our favorite platform.

What do you think about this upcoming change? Will you be using it as a merchant or as a shopper? Let me know in the comments.

Pierre Guez

Guez Marketing Founder, social media strategist, marketer and content creator with a passion for connecting people through technology. When he is not helping business owners build a strong online presence he loves to discover new ethnic food, to watch sci-fi movies and to craft delicious cocktails.

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