Why do you need a Facebook business page?
Do you wonder why you need a Facebook business page? 🤔 Well, to this day, Facebook remains one of the best, if not THE best social network to set up camp for your business.
A Facebook business page is FREE to create and offers a ton of benefits, whether or not you want to run ads (But you should) 😉
So, what exactly are those benefits? Let’s find out.
1. Exposure to Potential Customers
Facebook has 2.2 billion users. That’s quite an impressive number!!! 😮
No matter what kind of business you run, you should be able to find new customers on Facebook. If you aren’t, you must be doing something wrong. Let us know, I’m sure we can help you.
2. Create a Community.
A Facebook page gives you the opportunity to create a community. 🗣️
It gives a voice to your business, let you control the conversation with the public and help you build credibility.
As you build this Facebook community and grow closer to your followers, you will be able to ask them questions and discover what they like and dislike. Think of it as market research and having your very own focus group.
On top of it, a Facebook business page provides you with analytics tools aka Page insights. Page Insights will help you to understand who among your audience is most engaged with your Page.
Understanding what your customers want, is the key to any successful business.
3. Organic SEO Boost.
A Facebook page help your business rank higher in search engines organically. 💪
An improved search engine ranking gives your business an increased exposure and brand awareness in a cost-effective way. It also helps build better credibility for your business, therefore positioning your website as an authority in searches.
Don’t we all want to be on the first page of Google results?
4. Your competition Already has One.
There is a big chance that your competition already has a page and is most likely crushing it. 🏋️
A Facebook business page can place your business in front of consumers every day. Why not your business? Don’t let your competition take it all.
5. Need an Instagram Business profile?
If you would like to sign up for a business profile on Instagram, Facebook requires you to connect your Facebook business page to it. It allows them to quickly include your page's business information on your Instagram Business Profile. ℹ️
Additionally, when you confirm your identity through Facebook, you’ll be able to use your Facebook ad account to promote from Instagram and use your page’s existing permission to allow other members of your business to manage your business profile on Instagram.
6. Run Facebook Ads
My personal favorite… 🤩
Once you create a Facebook business page, you gain access to a set of very powerful tools to run ads, such as Facebook Pixel, custom audiences, and the ad manager.
These tools are essential to run powerful and cost-effective advertisements to generate new leads for your business.
Access powerful ad tools when you create a facebook business page.
Whether you want to raise brand awareness, generate new leads or increase your sales, a Facebook business page can help you grow 🌱 no matter the size of your business.
Wondering how to create a Facebook page for your business? Check out this tutorial that explains how to create your page in 5 easy steps.
Do you run a business and have a limited presence on social media? Do you need help setting up your social media accounts? Or help creating content and managing your online presence? We can help you. Contact us today
