Are you considering why you should do Facebook Ads? We give you 10 reasons why Facebook Ads are the way to go if you want to promote your business online and find new customers.
10 reasons to invest in facebook ads
You created a Facebook page for your business, shared a few pictures, articles and videos but your sales haven’t changed. You are now considering ads for your business but you wondering how effective are Facebook ads?
Over the years, Facebook has become a powerhouse for online advertising. It’s almost unimaginable to wonder how small companies could market their businesses in the past. Thanks to the internet, advertising has become approachable to everyone selling products and/or services.
Let’s explore together the 10 reasons why you should seriously consider doing Facebook ads for your business.
1 .Number of Facebook users
If you didn’t already know, Facebook is one of the biggest social media network in the world with over 2 billion monthly active users worldwide. Most Facebook users are checking their news feed multiple times per day throughout the day, every day. With 2 billion users worldwide, there is a good chance, your customers are using Facebook every day, no matter where you are in the world. In the eventuality they aren’t on Facebook, you still have the opportunity to reach new ones.
2, Anyone can advertise
Whether you are new at advertising or a seasoned professional, Facebook ads are simple to understand and easy to use for everyone. You can advertise directly from your business page by boosting a post of your choice and start learning the basic targeting options available to you. If you need to achieve a more specific objective and need to widen your targeting options, then the Ad manager will give you a more precise way to meet your business goals.
3. Massive Ad targeting options.
A major benefit to Facebook ads is the ability to target the exact audience you want to reach. The Facebook ads options available from your business page gives you the possibility to advertise to your audience by age, interests, behaviour, and location.
The Ad manager offers even more options. You can choose specific objectives such as driving more traffic to your site, generate more leads for your business, sell your products and services and many more…
The better you know your customer, the better Facebook ads you can place in front of them.
4. Cheap advertising
Facebook ads are insanely cheap compared to print advertising and you know exactly what is your ROI. Facebook ads offer small businesses a chance to advertise to an audience they didn’t have access to before. You can easily reach +1,000 people for $5.
Read, how we reached over 60,000 people with only 2 Euro for our client.
5. Drive traffic instantly to your site.
Facebook Ads allow you to drive traffic to your site or landing page almost instantly. Once your ad is approved, you can start reaching thousands of people within minutes. Facebook ads are very effective if you are looking to drive traffic to your site FAST.
6. Measurable
You can easily measure the success of your Facebook ads. Access the results in your ad manager or boosted post and discover how many people your ad reached, how many impressions it got, how many people clicked on your ad, how many people bought your products, and many more…
7. Powerful Remarketing
Remarketing is an advertising tactic used to advertise to your recent website visitors. I’m sure you have experienced this before. Upon visiting a website, shortly after you start seeing their ads in your news feed. That’s what remarketing is. Facebook gives you a powerful tool called Facebook Pixel. It is a little piece of code you need to install to track people and be able to do remarketing ads.
Find out more details about the Facebook Pixel in this article.
8. Your competitors are doing Facebook ads
There is a good chance your competition is already using Facebook ads to grow their businesses. Even though this shouldn’t be the reason alone to venture into Facebook ads, it’s definitely something you want to consider. By not using Facebook ads, you make it easier for them to acquire some of your audience, if not all of them.
9. Internet users are on mobile
Over 50% of all internet users are using a mobile device and as you can probably guess, the majority of Facebook users access Facebook on their mobile device. Over 80% of them to be exact. You can directly reach your audience on the mobile device they use every day.
10. Organic Reach is dead
The sad truth is, your Facebook page organic reach is almost zero… Not just yours, but everyone. The good old days of sharing your content and reaching all your fans are over. Over the years, Facebook has decreased the organic reach of all business pages. You now need to put a little money behind your content to reach your fans or if you would like to reach a new audience.
To recap:
Facebook Ads deliver measurable results at a very affordable rate. Investing a little money, in Facebook ads is a smart way to grow your business, no matter the size and get in front of an audience interesting in your products and services.
You can increase your reach and drive traffic to your site fairly fast with just a simple boosted post. If you would like to know how many people are buying your products, you will need to use the ad manager.
Even though Facebook Ads are easy to create and setup, we recommend using a professional marketer to help you set up more advanced ads, as it requires the use of the ad manager and t the Facebook Pixel installation.
Do you have any questions about this article? Would you like to learn more about Facebook Advertising? Just let me know, by leaving a comment below.
Guez Marketing Founder, social media strategist, marketer and content creator with a passion for connecting people through technology. When he is not helping business owners build a strong online presence he loves to discover new ethnic food, to watch sci-fi movies and to craft delicious cocktails.
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